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Content Strategy for the Web. Kristina Halvorson, Melissa Rach

Content-Strategy-for-the-Web.pdf
ISBN: 9780321808301 | 240 pages | 6 Mb

• Content Strategy for the Web
• Kristina Halvorson, Melissa Rach
• Page: 240
• Format: pdf, ePub, fb2, mobi
• ISBN: 9780321808301
• Publisher: New Riders

Download Content Strategy for the Web

Read online books free no download Content Strategy for the Web by Kristina Halvorson, Melissa Rach 9780321808301

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities

Kristina Halvorson on Content Strategy for the Web - Treehouse Blog
Kristina Halvorson is the founder and president of Brain Traffic, a nationally- renowned agency specializing in content strategy and writing for  Content Strategy for the Web | Class | School of Visual Concepts
SVC Seattle's one-day workshop will cover the basics of web content strategy -- what it is, why it's important, and how to start bringing its rewards to your site. Kristina Halvorson on content strategy | Interview | .net magazine
As more and more content is unleashed onto the web, organisations are Brain Traffic, author of the 2009 book Content Strategy for the Web;  review: content strategy for the web = must-read! | InsideTimsHead
Since Kristina Halvorson's Content Strategy for the Web only came out last year this wouldn't have been possible, but if your work involves web  Content Strategy • The Content Strategy Noob
I find it helpful to talk about the rise of Content Strategy as simply another thread in the spinning of the Worldwide Web. It is, of course, a gross  Content Strategy: 10 Things You Need to Know Guide for the Web
The landing concepts of web content marketing strategy and you should know how it fits in with the neighboring support as well as you should  Content Strategy conferences and events | Lanyrd
Browse Content Strategy conferences and events around the world. Book Review: Content Strategy for the Web - Scatter/Gather: a
kh-bookcover Kristina Halvorson, founder and president of Brain Traffic, has done more to raise awareness of Content Strategy than any  Content Strategy | HowTo.gov
Create a strategy that plans for the creation, publication, and governance of useful, usable content.

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